It started with a love of dogs.
And a realization that there was a lack of education around dogs. Through his experience as a working, obedience, & family dog trainer, co-founder Bobby Dwyer realized supplements are just as important for dogs as they are people.
Brothers-in-law Brad Madrid and Bobby Dwyer have a shared passion for people and paws. It wasn’t until 2021 that they saw a need in the market to produce products that would change the narrative around pet wellness, while supporting a greater good. Based outside Houston, TX, the duo works with research teams and non-profits to support families and dogs.