About Fido

It started with a love of dogs.

And a realization that there was a lack of education around dogs.

Through his experience as a working, obedience, & family dog trainer, co-founder Bobby Dwyer realized it wasn’t common knowledge that supplements are just as important for dogs as they are people.

It is our mission to change that.

Our Story

Brothers-in-law Brad Madrid and Bobby Dwyer have a shared passion for paws, and it wasn’t until 2021 that they saw a need in the market to produce a product that would change the narrative around pet wellness. Based outside Houston, TX, the duo works with the best research team to bring the best to your Fido.

Bobby Dwyer / Co-Founder

Bobby is a Manufacturing Engineer, by education; engineer, by profession and owner of Two Brothers Sporting Dogs which offers dog training and breeding.

With a lifelong desire to understand dogs at a high level and many years of experience, Bobby has placed a gentle hand on hundreds of dogs. His experience has allowed him to develop an intimate understanding of how dogs think and function.

Brad Madrid / Co-Founder

No matter the task at hand Brad takes every challenge with passion. His energy and relentless focus on finishing the job have proven to be successful. Brad has experience in multiple roles in the healthcare space, ranging from sales and marketing, account management, to operations and process automation.

If you are looking for Brad, you will most likely find him on the phone pacing up and down his driveway with his dog, Oscar. Doing what he loves best: solving problems while making people smile!

What makes Fido so special?

Fido understands how important it is these days to work with qualified manufacturers, and that is what we do. We want the best for our pets, so we treat them like family. Our products are manufactured in the United States of America. The facilities are registered and audited by the UL to ensure cGMP compliance.

Manufacturer highlights:
FDA registered and certified.
Holds cGMP and NASC certifications.
Has the ability to produce USDA-certified organic products.
Over 65 years of experience manufacturing pet supplies.

UL Solutions
The UL is a global safety science leader; UL Solutions helps companies demonstrate safety, enhance sustainability, strengthen security, deliver quality, manage risk and achieve regulatory compliance. The UL provides safety-related certification, testing, and validation to manufacturers across various industries; they help ensure quality assurance for dietary supplements by testing the potency of raw ingredients and finished products. UL also conducts standard inspections to assess whether manufacturing practices are held up to global standards. https://www.ul.com/

Current Good Manufacturing Practice regulations
cGMP refers to the Current Good Manufacturing Practice regulations enforced by the FDA. cGMPs provide systems that assure proper design, monitoring, and control of manufacturing processes and facilities. https://bit.ly/3y6pYYF

The manufacturer's we work with hold the following credentials/certifications:

NASC
National Animal Supplement Council (NASC) This preferred Supplier Program focuses on quality standards in the animal supplement industry. Quality products begin with quality ingredients and are manufactured by quality production processes and verified by quality testing laboratories. NASC Preferred Supplier Program helps to ensure all of these critical steps are covered, focusing on the entire supply chain from start to finish. https://www.nasc.cc/

SQF Certified
The Safe Quality Food (SQF) Program is a rigorous and credible food safety quality program recognized by retailers, brand owners, and food service providers worldwide. Recognized by the Global Food Safety Initiative (GFSI), the SQF family of food safety and quality codes are designed to meet industry, customer, and regulatory requirements for all food supply chain sectors – from the farm to the retail stores. https://www.sqfi.com/

Fido provides clean, healthy, and trustworthy products for your furry family.

Our pets are family, so we should take care of their wellness like we do our own.

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